Keywords that internet users type into search engines determine the results shown on SERPs (search engine results pages). That said, Outrank.com believes it is imperative to target keywords for its clients’ sites that are designed to bring them the most business.

With this in mind, here are some important considerations Outrank.com keeps in mind during site optimization:

Consideration #1: Effect of keywords on impressions and conversions

A rookie mistake in SEO is choosing target keywords based solely on their search volume. Relevance is just as important when seeking quality leads that convert to sales. For example, optimizing a site for a company that sells beach balls for the keyword phrase “California beaches” could bring in a lot of traffic but would convert only a small number of buyers, since most searchers are looking for travel information, not products to use at the beach

Consideration #2: Competitiveness of a given keyword

There are literally thousands of web pages vying for every competitive keyword. For every Google search, there are only ten organic results displayed on the first page. Search results are unlikely to get clicks on any page but the first page of results. Fortunately, properly optimizing for relevant, targeted keywords makes it possible to achieve front page placement.

Consideration #3: Unreliability of keyword research tools

There are many tools out there to help users choose a keyword to target. They can come in handy and point users in the right direction. However, when applied by themselves, these tools are like a watch missing its hour hand. Data from leading keyword research tools conflicts drastically and provides no real insight into the most important metric – the intent or characteristics of the searcher using a given keyword.

While these are useful tips when it comes to keyword research, the best solution for local business owners is to team up with an online placement expert like Outrank.com. They help small businesses reach new customers through an optimized web presence, without the constraints of a contract. Call Outrank.com today at 877-332-4321 to learn more.