We know positive reviews help local businesses by acting as recommendations or referrals for internet users considering purchasing a product or service. The more positive reviews a business gets, the easier it becomes for search engines to notice that business and consider it a relevant search result for users (consumers). Click on this link to read up on how reviews effect your marketing strategy. The post also discusses the impact fake reviews made by a competitor in the moving industry had on a number of moving companies. Read up on that story here.

Search engines like accurate, thorough content and they like fresh content. Beyond meta data, the more indicators that point to your business (outside links, reviews, “likes”, tweets, regularly updated content) the more important and valid search engines consider you to be and therefore the more likely you will have a strong internet presence in organic search. So vehicles like your website, blog and social media where you can endlessly update your site and/or profiles as often as possible are a great way to reach potential customers vis a vis search engine results and customers directly if they keep up with your sites on their own.

All that being said, you can see how Twitter plays an important role in “talking” to the search engines. It’s a place where new content appears in real time. The more, the merrier! Check out this blog post that walks you through the steps of a basic Twitter strategy for your business. Recently, an app called Breath Bird for Twitter was released for people who cannot use their fingers and who have problems speaking. I haven’t used it but I think the concept is great and there should probably be more apps created for handicapped people. Learn more about the app here.